What’s the best content for each of your social media platforms?

It’s important to choose the right platform for your audience. To do this, careful deliberation on the messaging you would like to deliver is needed. You may then select one or more suitable social platforms to utilise and centre your content around what the platform stands for. Let’s explore this in some of the most popular social media platforms.

Facebook

• Has highest number of monthly active users of all social platforms worldwide

• Best for building relationships

• Good for brand loyalty

Twitter

• Best for being part of the conversation and public relations

• Good for news, articles as well as short and sweet content

Instagram

• Arguably the most closely related to the buying decision as consumers look up to aspirational leaders

• Appealing to a younger demographic audience (around 18-29)

• Good for attracting attention through imagery

LinkedIn

• Best for networking and developing your organisation

• Good for developing connections with other organisations which can boost current position

Pinterest

• Best for lead generation

• Good for images and targeting specific demographics

For non for profit and charity organisations in Australia, it may be best to utilise a combination of Facebook, Instagram and LinkedIn for a well-rounded reach.

For more helpful videos, visit “What’s the best media platform I should use?” and “How to manage multiple social media accounts?”.

#socialmedia #content #Facebook #Instagram #Twitter #LinkedIn #Pinterest