Weekly resources
- Market Aid
- May 9, 2020
- 1 min read
This week the team have explored the technological part of marketing with you and here are some articles that can add to your knowledge bank.
This article provides a quick overview of the different terms used in marketing technological stack and explains the reason why marketers should put more attention towards it.
An amazing graphic to show you the trend of Martech over the years and how the space is truly increasing at a booming rate. The article has also explained the idea of peak Martech and critically analysed the current trends. You can also get an Excel spreadsheet of all the different solutions!
If you want to look deeper into what others are doing, you really don't want to miss this article. 54 different organisations have mapped out their marketing stacks and the graphics is truly amazing!
Here’s a wrap for our content this week, have a great weekend and keep marketing!
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