Weekly resources

This week the team has selected some web posts and video focusing on paid media, it is important to know what it is and how to use it.

What is Paid Media?

This is an article that explains what is paid media, the differences between the 3 types of media types as well as how to use it in social media platforms.

Paid media 2019

Paid media is changing faster than ever. In this video, John Lincoln covers starting with a small paid media campaign and the journey to a mature campaign. Lincoln also covers new or mature markets and how your paid media strategy differs for each one. This is one video that can help anyone getting started with paid media in 2019.

Owned, paid and earned media

This video will explain you the difference between the various types of media that can be found online. As a digital marketer, it is very important to have a clear understanding of what these media are and the differences between each other.