Resources of the week

Here are some resources to expand your knowledge on how storytelling is important in marketing.

The power of storytelling

• A Newsmodo podcast that explores the overlooked power of storytelling

The rise of the story format

• An infographic from Social Media Today on how the format of storytelling came to be

The Story of Content

• A documentary by the Content Marketing Institute exploring the evolution of content marketing through the eyes of the world’s biggest leading brands and marketing influencers

#storytelling #resources #podcast #documentary #infographic