Personalities for each social media
- Sofia
- Apr 13, 2020
- 2 min read
Have you ever thought about whether you behave differently on each social media platform? Do you look for the same content on Facebook, Instagram or Twitter?
When we think about this, we realize that we don’t behave the same way on Instagram as on Twitter because each social media platform has its personality. Because of this, they all need different content to catch the attention of people. So how can we use these platforms for our businesses? Here are some tips for getting you started:
Facebook is the place for posting images and videos, these are the ones that generate more engagement. Make videos about what cause you are supporting or images with phrases or elements that identify your organization; whenever possible, introduce an interrogative sentence in the description to increase the possibility of interaction with your audience. Here are some tips for the content on Facebook:
Publish 1-3 times per day
Answer the questions and opinions of your audience
Involve with your active audience
Share and comment on any publication related to your organization
LinkedIn is a more formal and professional platform. Content here requires a more formal, professional and objective approach. It can be used for presenting projects, share articles or events in which your organization, or members of it, have participated in; basically anything that has to do with your business and its culture. Some tips for LinkedIn are:
Update daily
Welcome connections
Utilize groups
Find new prospects
Demo your expertise
Instagram is all about images and stories. It is about creating content that stimulates the imagination and identification of users. Stories and IGTV are a great way of transmitting more extent content, it can be used for sharing events or interviews. Here are some Instagram content tips:
Public 3-5 images per week
Answer to photo commentaries when necessary
Search for relevant profiles to follow
Comment 1-2 times per week in similar profiles
Comments