Marketing on Instagram 101

Instagram seems to be everywhere, at the beginning of 2018 it had more than 600 million monthly active users and 400 million daily active users, with an extensive user base you might be wondering if there is a way for you to join and expand the impact of your organisation as well. We have summarised some easy tips that you can follow.

Tip 1 Visualise your profile

Popular Instagram accounts all have something in common: the visual effect, when viewers visit your profile the first impression is generated based on how aesthetically pleasing the page is before they decide on to follow the page or not. Your organisation needs to have a compelling bio, memorable profile image and overall style.

Tip 2 Switch to a business profile

Before any strategies can be implied switch your organisation’s current profile to a business account in just a few clicks. This will allow you to create and publish advertisements without using external tools and also have access to embedded analytic tools to keep tracking of the profile’s impression and reach.

Tip 3 Follow industry relevant accounts

As a non-for-profit organisation you should also follow other non-for-profits’ profiles and interact with their latest post, such an approach will allow you to make a presence within the industry and gain followers.

Tip 4 Find popular hashtags within the industry

Instagram users utilise hashtags to find posts and profiles they are interested in, focus on the hashtags others are using within your industry segment and increase your presence.

Tip 5 Share contents on Instagram regularly

The organisation needs to post regularly to maintain its awareness but not too much that overwhelms your followers.

Tip 6 Use Instagram stories

Stories are different from the previously mentioned posts as it will only be available for 24 hours but can be saved to create an album on the homepage. It is an eye-catching method to increase the organisation’s awareness as it is displayed on the top of the page where users can easily see , this creates an opportunity to experiment what type of content generates the most leads.

With its dominance within the social media market, Instagram has a huge underlying potential to its users and it is never too late to start using it. Use our quick tips as a guide and increase your organisation’s presence.