Is Paid Promotion Worth it?
- Jessica
- Apr 14, 2020
- 1 min read
As quoted in the 1989 film Field of Dreams, “If you build it, they will come”. However in our rapidly expanding and saturated markets, the context has shifted and the same cannot be said as of now, especially in the context of online presence. In most cases, simply having your product or service exist is not enough to be noticed. Paid promotion now plays a much more prominent role in driving traffic to organisations.
The key strength of paid advertising is that it helps you target people a lot more than your organic search activities. It helps you narrow things down so you are reaching the people you want.
Here are some of the major options for paid advertising.
Google is a good option for paid advertising as you want to be where customers are looking. By combining Paid Per Click advertising with organic SEO, people are more likely to click on your website
Facebook has a huge amount of traffic which you may target
YouTube
TikTok
Non-for-profit organisations and charities should carefully consider the use of paid promotion in assisting their marketing goals.
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